Nike Goes CyberPunk In Shanghai, With Latest Video Ad ‘Shanghai Fast’

Latest commercial video of Nike explores the darkest streets of Shanghai on Electronic beats, and red & blue neon lights. A woman is running through the city reaching the strobes of Shanghai’s stadium and ending her epic-short journey on the bund, closing with the words THIS SHIT IS ON FIRE!

Nike latest commercial is a kick-ass animation short [Sponsored]

Nike reveals its latest advertising campaign “Nike City Attack” based on a nervous animated film, with Shanghai’s Pudong freshly built Shanghai Tower to back it up. Enjoy! Despite her misfortune, Xu Yun won’t let four years of marathon rejections letters stop her. Since 2012 she’s THIS SHIT IS ON FIRE!

Nike China Rise up 打出名堂 in Shanghai

Get a sight of Shanghai lifestyle with latest Nike China Rise up 打出名堂 commercial. Just do it! Directed by Michael Lawrence DoP: Ross McLellan Editor: Sam Gunn @ Whitehouse, London Stylist: Alana Lawrence Colorist: Jaime O’Bradovich @ Co3, NY Online: David Traver @ Epoch, New THIS SHIT IS ON FIRE!